Surreal French elegance in the heart of Gothenburg
Le Pain Français is a successful chain of French-inspired cafés in Gothenburg, a city well-known for its vibrant café culture.
For this high-profile location on Gothenburg’s most prominent boulevard, the owners wanted to create a bistro, i.e., to serve dinner as well as lunches and have a full bar (in Sweden, a “café” isn’t always expected to serve alcohol).
The bistro concept was a big step for the owners, and the design needed to be as ambitious as the vision. The location, with some of the toughest restaurant competition in the city, also called for something out of the ordinary.
Le Pain Francais’s mission has always been to bring a little bit of France to Gothenburg, and in developing the latest concept, Stylt decided to go straight to the heart of all things French: Paris.
The inspiration for Le Pain Français Avenyn comes from the city of Paris during La Belle Époque, a time when technology was our friend, and engineers like Eiffel and authors like Jules Verne helped people envision the exciting possibilities of the new age.
Huge construction projects competed for the public’s attention with dare-devil balloon pilots and fictional speculations about other worlds, and about that magical promised land: the future. This is the world you are drawn into when you step inside Le Pain Français Avenyn: Paris, city of cities, but not as you know it. The scales and proportions have an Alice-in-Wonderland strangeness to them, and everything is intensified, like in an old-fashioned story book.
Le Pain Français Avenyn has four floors (whereof the top one is made of glass) and a glass elevator. The different sections of the restaurants all have names - the entrance is the Porte de Paris, and the middle section, under the great clock and the hot air balloon basket (which contains a DJ station), is the Place de Trocadero. Beyond that lies the Boudoir, a cozy nook made for intimate dining.
In the basement, you can watch the chefs and smell the baking bread in the Patisserie section, while you eat your petit déjeuner and peruse one of the many cookbooks on the shelves.
On the second floor, you'll find the Salon Royal, a relaxed but elegant area centred on two fireplaces and also filled with books, from glossy works on art, film, photography to all the great French writers.
One floor up, you can explore the Chambre des Curiosités and its row of gothic cabinets filled with a stunning variety of antique French flea-market finds - everything from ladies’ boots to stuffed birds and old books. The fireplace is surrounded by a hand-carved wooden mantelpiece.
Finally, on the top floor, the Jardin Secret is a glazed-in roof terrace with lemon and grape trees, lit by lamps made by the same factory that makes those on the streets of Paris.
On opening, the new bistro attracted exceptional amounts of attention, and media around the world as well as in Gothenburg have been fascinated with its imaginative luxury. Stylt Trampoli are proud to have been able to help them develop the latest Le Pain Français concept and create a unique and memorable experience for their customers.