Case study: U&ME Hotel, Sweden

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U&ME - a new hotel culture

U&Me is a hotel that, like the city of Umeå, is full of creativity and innovation. Instead of just offering guests a bed for the night, U&Me wants to invite guests to explore the destination, and share in its creativity, knowledge and culture.

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News: A different kind of museum

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A different kind of museum

Today the municipal museum of Alingsås, Sweden, opens after a four-year hiatus and a major makeov... more»

News: U&ME - A new hotel culture opens

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U&ME - A new hotel culture

Umeå, in the far north of Sweden, may seem an unlikely birthplace for a new hotel culture, but th... more»

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