Griffins' Steakhouse Extraordinarie Stockholm

At first glance a very classic restaurant of the american steakhouse heritage. But when taking a closer look, imaginary hosts The Griffins are neither your average restaurateurs, nor your average couple. The interior promises an experience out of the ordinary and top chefs Karl Ljung and Christian Hellberg delivers...

Brief:

“To create a destination in the city”. Our client had signed a contract on a restaurant location in a prestigeous new building in Stockholm, next to the main central train station. They wanted our help to come up with a fun idea, concept and interior that made locals and tourists come to a location, that traditionally unattractive from a restaurant and nightlife perspective.

Challenges:

The building was planned for offices, not for restaurants - ceilings were low and everything was square and boxy. Secondly, the "power architechture" of the building and the hard edges of this part of the city. Traffic, railways and infrastructure "owns" the area rather than people and life. Rules for the exterior allowed no signs on the wall. Famous chefs, risked to signal too much fine dining.

Results:

We wanted to add warmth, personality and humour to a strict, cold building and part of the city and let the interior contrast to the exterior and surprise visitors. Through a storytelling concept we created the imaginary host couple "The Griffins" and let their unusual interests and personalities form the interior. They moved in their pre-designed rooms within the room, thus forming their own Fortean club.

www.griffinssteakhouse.se